This blog is conducted for an Aalto School of Business course Global Marketing Management. The aim is to analyze the entry of Starbucks into the Finnish market. In the progress we'll create an overall marketing plan for Starbucks to follow.
The overall structure of the blog is depicted in the first post and follows the following idea:
1. Market analysis
2. Company analysis
3. Customer analysis
4. Entry objectives
5. Executive summary Video
Feel free to comment on our blog posts and give us a+1 on Google!
The overall structure of the blog is depicted in the first post and follows the following idea:
1. Market analysis
2. Company analysis
3. Customer analysis
4. Entry objectives
5. Executive summary Video
Feel free to comment on our blog posts and give us a
Your project is interesting. I will stay tuned! :)
ReplyDeleteThanks Ville!
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