Saturday, November 30, 2013

Company analysis - SWOT


When looking at Starbuck’s SWOT, one can see they have a variety of strengths and opportunities to help make their business grow even further. Nevertheless, even though they are the No.1 coffeehouse brand in the world, they are susceptible to certain threats originating both inside and outside of the company.

Company analysis - History & The Starbucks Experience

The Starbucks story began in 1971 in downtown Seattle, when three academics opened their first Starbucks coffee shop. During the next decade, Starbucks expanded to four locations in close proximity of Seattle. At the time of founding, the original focus was to sell whole bean and ground coffee, coffee-making equipment, and coffee-related accessories and supplies. At first, they did not sell coffee by the cup, but instead provided small samples for customers to taste. The founders had a passion for creating unique blends and distinguished dark roasting techniques utilizing their expertise in selecting the best coffees.




Friday, November 29, 2013

Market Analysis


The following post will cover the Finnish coffee consumption culture both on macro- and mesolevel. The traditional ways have developed due to globalization and buyer behavior has changed along with it. New trends are emerging, rising from customer needs. However, coffee culture also faces world wide challenges which we touch on in last paragraph. 

Hope you enjoy!



Coffee Quote of the Day #4






“The powers of a man’s mind are directly proportioned to the quantity of coffee he drinks.” ~ James Mackintosh


Tuesday, November 26, 2013

Coffee Quote of the Day #3

 “No matter what historians claimed, BC really stood for “Before Coffee.”  ~ Cherise Sinclair


Sunday, November 24, 2013

Coffee Quote of the Day #2

 
             “A morning coffee is my favorite way of starting the day, settling the nerves so that they don’t later fray.”                Marcia Carrington